The architect and designer Francesco Lucchese becomes the new art director of Fir Italia, crowning a long path of collaboration with the company.For over 60 years Fir Italia, a company active in the field of taps for bathrooms and kitchens, domestic and professional, makes design and quality its strengths.Francesco Lucchese, is the founder of the Lucchesedesign studio, a multidisciplinary team that boasts thirty years of experience in the field of architecture, design and business consulting and that operates worldwide collaborating with leading Italian and foreign companies.With the assignment of the artistic direction by Fir Italia, the product design will be addressed in its entirety taking care of all the aspects related to it.“The artistic direction begins after many years of collaboration on product design, - explained Francesco Lucchese - during which I collaborated with Fir Italia in building a strong cultural identity through a wide catalog with a complete range of products to different targets, which responds effectively to the needs of the global market “. And he added: “the innovation that has always distinguished the company in terms of product today translates into business potential and professionalism in the management of technological research“.Francesco Lucchese's goal is also to turn to an increasingly international audience to bring the company to develop and elevate its image, making it unique and recognizable in a global scenario.

Studio Lucchesedesign

The Lucchesedesign studio works all over the world with different levels of project depending on the client's request, adapting with great professionalism to different contexts.The opening of the new headquarters in China, in Nanjing, which joins the historic one in Milan, and a partnership in Dubai make the structure extremely competitive for the offer on new markets.The products designed for Italian and international companies operating in the field of furniture, accessories, lighting, bathroom and surfaces, have often received prestigious awards such as the Red Dot Design Award, the Good Design Award, the Design Plus and the Archiproducts Design Award.The architecture activity has instead expressed itself through projects such as hotels, public spaces, premises, showrooms and offices as well as numerous projects for prestigious private residences.Francesco Lucchese is also a lecturer at the Polytechnic University of Milan at the Faculty of Design and holds frequent workshops and conferences abroad.