Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.

 

The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.

 

In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.

 

In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.

 

Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Subscribe to our newsletter
Download magazine for free
LOGIN
Haier Europe reorganises its commercial activities in Italy

Index

After the announcement of the closing of the purchase of Candy Group, Haier Europe reorganizes the commercial activities in Italy starting from the appointment of Alessio Villa as Country Manager for Italy, which will report directly to Semmy Levit, Chief Commercial Officer of Haier Europe .
In addition to the sales organization, Alessio Villa will also be responsible for the Product and Communication Marketing Team, managing and coordinating the Haier, Hoover and Candy brands.
The Italian commercial structure will then be organized around five channel and brand sales directors: Federico Mangiacotti maintains the position of Market Director for the Haier brand with the aim of developing Distribution and Market Share of the premium brand, Emiliano Garofalo as Sales Director of the Retail Channel specialized for the Hoover and Candy brands, Stefano Stazio as Sales Director of the Traditional Mobile Channel for the Candy and Hoover brands, Alessandro La Malfa as Sales Manager for the Online Channel, GDO and Indiretti for the Hoover and Candy brands and Mirko Poggi as Sales Director of the Sell Out Team.
Alessio Villa, born in 1974, has a growth path that has led him to hold a series of positions of responsibility. In 2014 he joined the Candy Group, initially with the aim of developing the Business Free Standing. Later he gradually assumed the commercial coordination of all Italy, both for the Built-In and Small Domestic Appliances.

 

Haier Europe aims to expand into the IoT applied to smart appliances

Founded in 1989, Haier Europe is part of the Qingdao Haier group, a world leader in the home appliance industry.
The Qingdao Haier Group today has a global market share based on volumes of 15.1% in large domestic appliances, 22.7% in free-standing refrigeration appliances and 19.8% in household cleaning appliances (source : Euromonitor International) and global turnover close to € 40 billion.
The vision of Haier is to become the global leader in the IoT applied to smart appliances: the synergies resulting from the exchange of innovation and know-how between the two companies in the field of smart appliances, will contribute to the expansion of Haier in this segment both in Europe than in Italy.
Italy is also one of the strategic countries for Haier to become one of the first three players in terms of market shares, thanks to the new Brand & Product Strategy, increasingly aligned with the needs of Retail. Since January 2019, after the merger with the activities of Candy Group, Haier Europe is in fifth place in Western Europe.

Subscribe