Hardware Forum, the convention exhibit of hardware, will take place on 20 and 21 September in Mi.Co Fiera Milano City. The event, now in its third edition, will be proposed with more adherence to the expectations of traditional retail with the presence of many companies and partnerships enabled to enhance the experience of visit at the event B2B of over 6000 visitors awaited.
Hardware Forum represents three events in one: Convention of quality, with a rich program of international seminars and workshops, Exhibition with the presence of all sectors of the hardware industry and Special Events with the prize-giving of  Hardware Forum Awards 2017 and the Oscars awards of Italian hardware stores and of professional people of the business brokerage.
Thomas Rosolia, Managing Director of Koelnmesse Italy, declares itself to be convinced supporter of the event.  “The last edition – said Thomas Rosolia -gave us confirmation that BricoDay and Hardware forums create an important synergy. We recorded a great increase of visitors, especially with a significant number of both traditional and specialized hardware stores, as well as having expanded the types of professional people present at the exhibition. We will continue on the path we have set ourselves, with the support of KoelnMesse and with the aim to grow in numbers and quality of participants, trying to attract foreign visitors too.”
This year is shaping up a particularly lively Edition for the Convention Exhibit: hundreds of leading companies that have confirmed support for the event with the presence of the entire sector: hardware: tools, security, gardening, accident prevention, construction, colors.
The synergy with the leading event of the DIY sector -Brico day- in its 10th edition, continues with success during two days that will allow greater availability to capture all the business and training opportunities offered by events.
On September 20 the Hardware Forum Convention will propose an international programme of quality with workshop designed to the direct involvement of traditional hardware stores. European market data, panel discussions and opinion leaders of the Fund will be an important opportunity for training and informing. 
Moreover it will be interesting the presentation of the first exclusive survey on Multichannel concerning traditional hardware, signed Hardware Forum and Interactive Market Research to identify new market trends that are emerging between physical store and online shop with new commercial dynamics, selection, logistic and finance.  On, September 21 the Convention Hardware Forum programme will continue in plenary session with BricoDay in Sala Rossa, with a slot dedicated to new generations of young entrepreneurs who are revolutionising the hardware market. This section of content will be introduced by the presentation of Mr. Alfredo De Massis in Family Business expert at the University of Bolzano and Co-Director of Family Business at Lancaster University, UK.