Polyurethane E 'has opened its exhibition schedule for 2014 with the participation at BIT - Borsa Internazionale del Turismo, the most important trade fair in Italy on tourism which was held at the Fiera di Milano 13 to 15 February.
And Polyurethane space 'has developed over a large area of ??130 square meters in Hall 4, booth dedicated to house the bodies of the main tourist countries worldwide. Given the international context, the space Polyurethane E 'was conceived as an exhibition aims to highlight the strategic role of the polyurethane foam in continental tourism.
In this way, it was also enhanced by the presence Europur, the European association of manufacturers of polyurethane, which is embraced by most of the major companies involved in the project.
This year, Polyurethane E 'was involved in a large area, poliEuropa, which represented a natural evolution of the poliMondo last year. The project included a series of shaped blocks on the ground, each of which is made with a different type and color of the flexible polyurethane foam. Each block has been shaped to create a profile of a different member country of Europur. The colors of the blocks in polyurethane were chosen to be representative of the different countries: for example, blue Italy, Holland orange, red, etc. Spain.
For each country were identified through a circle in the polyurethane, a city, usually the capital.
At each European city was lowered from a banner which reported on the one hand, the poliEuropa logo, the flag of the nation, the city's name and a description of the peculiarities in the use of polyurethane foam typical of the area indicated on 'On the other hand, the logos of Polyurethane E' and associated companies.
On each banner was described, with photos and text, a special feature of the concept of “comfort in the tourism sector,“ specifies the nation's cities highlighted. In this way it was possible to create a “story“ of the different ways of interpreting the concept of comfort through the material of polyurethane: visitors could sit on the basics and find a number of interesting qualities of this material in the field of tourism.
In collaboration with Fiera Milano, were held during the fair days, a series of meetings hosted in Polyurethane E ', involving experts and companies operating in tourist activity.
Polyurethane E 'represents an innovative project created with the objective of promoting the many qualities of flexible polyurethane foam in the home and furniture. Polyurethane And 'work for the dissemination of knowledge of the multiple performance characteristics of the polyurethane and the possibility of processing and production. He collaborates with leading research centers in Italy, which Italy Material Connexion, iesta - European Institute Study Advanced Technologies and the Politecnico di Milano for training and creation of events dedicated to the material.
www, polyurethane-e.it
Polyurethane E 'has opened its exhibition schedule for 2014 with the participation at BIT - Borsa Internazionale del Turismo, the most important trade fair in Italy on tourism which was held at the Fiera di Milano 13 to 15 February.
And Polyurethane space 'has developed over a large area of ??130 square meters in Hall 4, booth dedicated to house the bodies of the main tourist countries worldwide. Given the international context, the space Polyurethane E 'was conceived as an exhibition aims to highlight the strategic role of the polyurethane foam in continental tourism.
In this way, it was also enhanced by the presence Europur, the European association of manufacturers of polyurethane, which is embraced by most of the major companies involved in the project.
This year, Polyurethane E 'was involved in a large area, poliEuropa, which represented a natural evolution of the poliMondo last year. The project included a series of shaped blocks on the ground, each of which is made with a different type and color of the flexible polyurethane foam. Each block has been shaped to create a profile of a different member country of Europur. The colors of the blocks in polyurethane were chosen to be representative of the different countries: for example, blue Italy, Holland orange, red, etc. Spain.
For each country were identified through a circle in the polyurethane, a city, usually the capital.
At each European city was lowered from a banner which reported on the one hand, the poliEuropa logo, the flag of the nation, the city's name and a description of the peculiarities in the use of polyurethane foam typical of the area indicated on 'On the other hand, the logos of Polyurethane E' and associated companies.
On each banner was described, with photos and text, a special feature of the concept of “comfort in the tourism sector,“ specifies the nation's cities highlighted. In this way it was possible to create a “story“ of the different ways of interpreting the concept of comfort through the material of polyurethane: visitors could sit on the basics and find a number of interesting qualities of this material in the field of tourism.
In collaboration with Fiera Milano, were held during the fair days, a series of meetings hosted in Polyurethane E ', involving experts and companies operating in tourist activity.
Polyurethane E 'represents an innovative project created with the objective of promoting the many qualities of flexible polyurethane foam in the home and furniture. Polyurethane And 'work for the dissemination of knowledge of the multiple performance characteristics of the polyurethane and the possibility of processing and production. He collaborates with leading research centers in Italy, which Italy Material Connexion, iesta - European Institute Study Advanced Technologies and the Politecnico di Milano for training and creation of events dedicated to the material.
www, polyurethane-e.it
en 
Italian
French
German
Spanish
Portuguese
